Trina Turk Campaign

TRINA TURK

One brand. Two seasonal worlds.

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Seasonal campaign art direction and visual execution across a high-volume fashion ecommerce environment, translating evolving collection narratives into distinct customer-facing worlds.

Creative DirectorJessica Jang
PhotographyMeredith Bruner
Campaign Art Direction + Visual ExecutionAliyana Genée
Summer Brights — Trina Turk Campaign

Campaign 01

SUMMER BRIGHTS

A lucid dreamscape of color, print, and California optimism.

Explore Summer
Winter Holiday — Trina Turk Campaign

Campaign 02

WINTER HOLIDAY

Glamour, texture, occasion and saturated holiday drama.

Explore Winter

Performance

CREATIVE BUILT TO PERFORM.

Alongside seasonal storytelling, I designed high-volume ecommerce campaigns built to move seamlessly between brand expression and conversion. Selected individual sends generated up to $123K in directly attributed revenue.

$123.4K

Spring Style Out

$69.7K

Online Warehouse Sale

$60.6K

Memorial Day Sale

$50.7K

Happy Hours

Editorial could convert, too.

Selected non-promotional sends generated $20K–$29K+ directly from individual emails.

Revenue reflects directly attributed revenue from individual email sends, based on internal Trina Turk reporting.

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