About
Aliyana Genée
A Los Angeles-based creative director and brand designer crafting intuitive visual identities for brands that move culture forward.
Identity.
Direction.
Digital.
Language.
Atmosphere.
Featured Project — 2026
MOLUCU
Overview
A local peptide micro-lab designed through aesthetic psychology. Six protocols, one stack, and a delivery model shaped around trust, clarity, and the human body's natural rhythm.
Scope
Brand Identity, Visual System, Product Design, UX/UI Design, Packaging, Art Direction, Systems Architecture
Six Protocol System — M1 → U6
Featured Project — 2026
Oliveda
Overview
A complete campaign system for the Olive Tree Pharmacy — Instagram graphics, email design, and creative direction rooted in the olive tree's quiet intelligence.
Scope
Brand Identity, Campaign Design, Social Media, Email Design, Art Direction, Creative Strategy
Waterless Beauty — Ancient Wisdom, Distilled
Selected Campaign Work
TRINA TURK
One brand. Two seasonal worlds.
Fashion · Ecommerce · Art Direction
Campaign art direction and visual execution across distinct summer and holiday brand worlds.
Summer Brights · Winter Holiday
Featured Project — 2026
ZOE LEV
Be a Choosy Lover
Campaign Concept · Art Direction · CRM Design
A campaign built around preference, attachment and the pieces we choose again and again.
Independent Campaign Concept
Brands Enhanced
Trusted by industry leaders
Philosophy
Design as emotional architecture.
Every brand carries an energy, a feeling that exists before the visuals. My work begins by tuning into that frequency and translating the intangible into design that feels intentional and effortless.
I believe in design that breathes and identities built with restraint—rooted in a deep understanding of the audience. The result is work that doesn't just look beautiful but feels right.
Intentional
Every element serves a purpose. Nothing is decorative without reason.
Intuitive
Design should guide naturally, creating clarity through visual hierarchy and flow.
Timeless
Trends fade. I design systems that evolve gracefully and endure.
Skills and Disciplines
Building elevated visual systems and cohesive brand worlds.
Concepting and directing campaign imagery and storytelling.
Creating refined, intentional packaging and physical brand touchpoints.
Designing high-impact assets across web, social, email, and paid media.
Transforming complex ideas into clean, engaging visuals and typography.
Extending brand identity into seamless digital experiences (Figma).
Supporting positioning, naming, and long-term brand architecture.
Additional Capabilities
Performance-minded creative across web, social, email, and paid media, with experience in CRM & lifecycle, e-commerce, light motion, AI-assisted production, and rapid prototyping.
Extended Portfolio
See more of my work at geneeinla.com
A broader archive of creative direction, brand identity, campaigns, and design work.